Authors of ideas and graphic material: Eva Jeserne, Andrej Kregar
Location: Cannes Boat Show 2014
Seaway needed presentation material for Cannes Boat Show and other nautical shows in the future. In collaboration with marketing coordinator Eva Jeserne, we prepared concepts for the show presentation. We designed graphics for flags, brochures, graphic for promotional bottles of water, bags, etc. We tried to implement many of the past material with the latest strategy for the highest impact on shows. At Cannes boat show Seaway had two premieres of boats, the world premiere of Shipman 59 and the Cannes premiere of Greenline 48.
Marketing material was also used at the opening of the new Seaway factory in Puconci, Slovenia.